Immersive Technology in Business and Defense Applications

Immersive Technology in Business and Defense Applications

XR Labs:
Pioneering Immersive Experiences

XR Labs:
Pioneering Immersive Experiences

COMPANY

COMPANY

XR Labs

XR Labs

DISCIPLINE

DISCIPLINE

DISCIPLINE

Lead UX Designer

Lead UX Designer

PLATFORM

PLATFORM

PLATFORM

AR, VR, WebGL

AR, VR, WebGL

DURATION

DURATION

DURATION

1 year (2021-22)

1 year (2021-22)

My Role

My Role

Lead UX Designer in a cross-functional team of 12, including product managers, 3D artists, and developers.

Lead UX Designer in a cross-functional team of 12, including product managers, 3D artists, and developers.

Tools

Tools

Figma, Miro, After Effects, Blender, Unity

Berlin

Client

Client

Intel

Berlin

Overview

Led the development of Intel's large-scale XR project from research to release, creating innovative spatial interfaces and immersive experiences for business applications.

Designed an experiential marketing portal for deep-tech startups to showcase products to investors and customers through interactive 3D demos and data insights, driving growth and lead generation.

Problem

The Intel Startup Program, a launchpad for deep-tech startups, needed an innovative way to showcase its diverse portfolio of 40+ companies across various domains. The program's goals included increasing startup visibility, fostering effective engagement, and enhancing fundraising opportunities.

Solution

Developed the Intel Virtual Demo Zone, an experiential marketing portal that allows deep-tech startups to showcase their products through interactive 3D demos and data insights. This immersive platform serves investors, customers, and startups alike, driving growth and lead generation.

Key Features

Intel Startup Enabler: An online Experiential marketing portal for startups to showcase their solutions & services.

Intel Startup Enabler: An online Experiential marketing portal for startups to showcase their solutions & services.

01

Digital Twin Environments: Contextual 3D spaces for startups to demonstrate their solutions in domain-specific settings.

Digital Twin Environments: Contextual 3D spaces for startups to demonstrate their solutions in domain-specific settings.

02

Scene-based Navigation: Intuitive menu system for seamless transitions between zones and demos.

Digital Twin Environments: Contextual 3D spaces for startups to demonstrate their solutions in domain-specific settings.

03

Interactive Demos: Engaging, bite-sized narratives embedded within 3D environments to explain startup solutions.

Digital Twin Environments: Contextual 3D spaces for startups to demonstrate their solutions in domain-specific settings.

Impact

Launched at Intel Innovate 2022, attracting 16+ investors and 35+ startups globally.

Launched at Intel Innovate 2022, attracting 16+ investors and 35+ startups globally.

Startups reported a 2x increase in sales inquiries and improved customer engagement.

Startups reported a 2x increase in sales inquiries and improved customer engagement.

Marketers saw online conversion rates rise from 20% to 50% when using the platform for virtual Demos.

time reduced to find resources

Marketers saw online conversion rates rise from 20% to 50% when using the platform for virtual Demos.

Startup websites embedding interactive demos experienced a 50% increase in webpage engagement.

like the new AI feature

Startup websites embedding interactive demos experienced a 50% increase in webpage engagement.

User-Centered Design Approach

To ensure the Virtual Demo Zone met the needs of both startups and potential investors/customers, we employed a comprehensive user-centered design approach:

Launched at Intel Innovate 2022, attracting 16+ investors and 35+ startups globally.

Startups reported a 2x increase in sales inquiries and improved customer engagement.

Marketers saw online conversion rates rise from 20% to 50% when using the platform for virtual Demos.

Startup websites embedding interactive demos experienced a 50% increase in webpage engagement.

Dreaming of new opportunities ☁︎

Designed by Abhinaya Krishnamoorthy © 2024

Dreaming of new opportunities ☁︎

Designed by Abhinaya Krishnamoorthy © 2024

Dreaming of new opportunities ☁︎

Designed by Abhinaya Krishnamoorthy © 2024

Dreaming of new opportunities ☁︎

Designed by Abhinaya Krishnamoorthy © 2024

Dreaming of new opportunities ☁︎

Designed by Abhinaya Krishnamoorthy © 2024